By JOHN ARMSTRONG
Bill English needed to grab the fledgling election campaign by the scruff of the neck yesterday.
Having chosen to launch on Helen Clark's home patch of Auckland - and on the same afternoon as her - he really should have had some explosive agenda-setting item up his sleeve to try to upstage her.
He needed a poll-jolting headline grabber - a real humdinger to get talkback radio humming.
None was forthcoming.
Instead, it was the Prime Minister who offered the more meaty stuff, topping up Labour's 1999 pledge-card with a new set of post-election "commitments".
On closer inspection, some of the commitments are incredibly general - like "work with all sectors to create an innovative growing economy with more jobs".
Another - "tougher sentences for the most serious offenders" - has supposedly already been addressed.
Obviously, Labour's focus-group research shows most voters do not think the brand spanking new Sentencing and Parole Act - the Government's answer to calls to deal to violent criminals - goes far enough.
Keeping a wary eye on its conservative-minded blue-collar vote, Labour is also nervous about the ruckus Winston Peters is trying to stir up over immigration.
Helen Clark mounted a strong defence of existing inflows, arguing that many were New Zealanders coming home, and skilled migrants were essential to transforming New Zealand into a high-tech economy.
But Labour should also be worried by the way genetic engineering is developing as an election issue among its liberal-left supporters.
In going after the Greens with such vehemence, Labour's contrasting stance on genetic modification - supposedly "precautionary" on the release of organisms - instead risks looking like advocacy for their release.
Indeed, the threat posed by the Greens haunted both Labour's and National's launch.
Mr English devoted a good chunk of his speech to persuading National-leaning voters not to vote tactically for Labour to shut out the Greens.
Helen Clark accused the Greens of undermining MMP with their ultimatum to bring down a Labour-led government if the moratorium on the commercial release of GM organisms is lifted.
The Greens will care not one jot.
To be ignored is a worse fate.
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<i>Campaign Day 1:</i> Clark faster off the blocks
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