Hyundai's i45 has been updated to suit its loyal following
The Hyundai i45 is the car motoring writers love to loathe. The reason is simple: while so many mid-size cars on the market are engineered around European priorities - sharp styling, overtly sporting chassis dynamics - the i45 is unashamedly designed around Asian/American preferences of visual bling, light steering and a comfortable ride.
Hyundai hasn't helped the i45's PR by introducing the car's European-market cousin, the i40, into New Zealand. So now, not only is the car a critical flop, there's a direct rival within the company's own ranks that's much more sporty.
While motoring writers love to loathe the i45, thing is, actual car buyers know their own minds and quite like the i45's chromey goodness and built-for-comfort demeanour. It hasn't set the segment on fire, but the i45 claims a respectable 7 per cent of the segment (more than the Subaru Legacy, for example) and has established a bit of a following.
Hyundai Australia discontinued the i45 because it wasn't guaranteed enough supply from the factory. Hyundai New Zealand requires much smaller volume and wouldn't dream of dropping the car because it has such a loyal following - though it could just sell the i40 in diesel (as it does now) and petrol forms. There's no diesel i45 available.