The medium-car segment is one of the most difficult in New Zealand. Its share of the market has diminished by 24 per cent in the last five years, with buyers hopping both ways: some into small cars, others into crossovers. It's dominated by sedans (75 per cent) and petrol engines (80 per cent).
None of that has stopped Hyundai New Zealand being especially excited about its stylish new i40, which is being launched only in wagon form and depends on a brilliant new turbo diesel engine for much of its appeal.
"We think this car will grow the segment," says Hyundai New Zealand chief operating officer Tom Ruddenklau. "It's a great-looking wagon and will encourage people back out of SUVs. I probably shouldn't say this, but it's actually the first car we've launched where our own staff are really fighting to be able to drive it. That's a good sign."
The i40 is the product of Hyundai's German design studio and is a made-for-Europe machine. That's the main difference between it (there's an i40 sedan too, which is currently under evaluation for New Zealand) and the i45, which is a Korean-designed model aimed more at Asia and America.
The i40 looks long and low, but it's actually on a 25mm-reduced wheelbase and is 50mm shorter overall than the i45.