I'm sure you're aware of Hyundai's i20 hatchback: it replaced the Getz in early-2011 and has been quietly plugging away at the supermini market for the past 18 months.
Here's something you may not know about this Korean small car: it's not really Korean at all. It's built in India for Asia-Pacific markets, which is common knowledge. But it's not actually sold in Korea at all, which is something I did not know until I asked the question at Hyundai's media launch for the facelifted i20 this week.
That does highlight a little problem that the i20 has always suffered from: it's a bit of an orphan in the local Hyundai line-up. It's one of the oldest cars in the Hyundai range for a start, dating back to 2008. And although there was never anything very wrong with it, the i20 always felt like a cheap and cheerful alternative to more sophisticated rivals like the Suzuki Swift and Ford Fiesta. Next problem: it was never that cheap. The outgoing i20 started at $25,490 and worked up to $26,990 for the flagship model. That's top-specification Swift and Fiesta money. All things considered, Hyundai New Zealand has done well to shift over 500 old-shape i20s year-to-date: enough for a modest 6 per cent share of the segment.
It credits this to the appeal of the larger glasshouse, higher seating position and more spacious ambience created by the i20's more traditional body shape, compared with some of its more sports-oriented and intimate-feeling supermini rivals.