Residents gather for a karakia ceremony at the spot where Kelly Alex Donner was found dead. Photo / Duncan Brown.
About 200 people gathered on Wednesday night in Flaxmere to hold karakia for Kelly Donner, who died outside the Flaxmere Tavern on Sunday night following an attack.
Tears were shed and candles were lit as residents remembered a man who was known by many.
The crowd was largely dressed in black and were not deterred by the rain at the tragic scene as night fell.
Police have publicly identified the man as 40-year-old Kelly Alex Donner from Opotiki.
Donner was a familiar sight in the local community.
"He was a good mate of mine and I am very pissed off what has happened to him."
Another woman who did not wish to be named said although she didn't know him personally, she had heard that he was a very gentle and humble man.
"He would never pass by without saying hello."
A Flaxmere man, who knew him well, remembered Mr Donner fondly.
"He was still like a friend to me. He was just an ordinary person. We would chat on a daily basis in passing and ask how each other's day was going."
On Sunday night, as the man was leaving his job for the evening, a woman ran to him screaming and ushering him to follow her to where his friend lay.
"When I did find him I knew who he was straight away. It is so raw and it is only early days.
"It sort of freaked me out. I have never been in a situation in my security career to witness an event like this.
"I do security so I am trying to help keep our community safe. This is my community, I have kids that live here and I am trying to keep this place safe for our future."
St Vincent De Paul store manager, George David, said it was too close to home.
A local resident said it was certainly a shock. "No one deserves to go like that".
He remembered seeing him around new world and said he seemed like a nice guy.
A tribute on social media described Donner as an "innocent hard working man who was at the wrong place...he had very little belongings but a very big heart he always had a lending hand...if you [offenders] knew the pain he hid behind his smile his laugh his singing his attitude I bet you would have not done what you have done, such a horrible crime".