KEY POINTS:
How to sell brand New Zealand?
All week readers of the Herald Online have been contributing their thoughts on a motto for New Zealand.
The search follows an attempt by Great Britain to find a motto for itself.
New Zealanders from Tauranga to Arizona offered their thoughts.
A Kiwi living in Australia came up with "New Zealand, New World, New Future", while another based in Vietnam suggested "Cheers Bro".
Aussie bashers had their say, with "Thank God we're not Australian!" or "Sydney's biggest suburb".
Other suggestions included: "The Land of Two Halves", "New Zealand: Loved by many, spoiled by the few", "New Zealand: 40 million sheep can't be wrong" and "Distant but close to perfect". The public relations industry got busy too. Deborah Pead of Pead PR suggested "New Zealand - one clean, green, mean machine!", "New Zealand - the benchmark for beauty" and "New Zealand: Yeah, we have sheep".
David Walden, CEO of the advertising agency TBWA\Whybin, put forward "Rugby, Racing and other disappointments", "Blue skies, mince pies, rugby tries" and "Huge mortgage, massive student loan, tiny country".
Jen Ferguson, PR and Communications manager at The Hyperfactory, suggested "New Zealand the little country that could".
In Britain, responses included "In America we trust", "At least we're not French", "Land of yobs and morons" , "Great people, great country, Great Britain" and even, modestly, "Courage, reason, humanity, democracy, monarchy".
British humour emerged in "Once mighty empire slightly used", "Our glass is half empty" and "Did you spill my pint?"
Check the mottos online at nzherald.co.nz/your views