Hundreds of thousands of bargain hunters are expected to make the most of the Boxing Day sales.
Reductions of up to 50 per cent are on offer today as retailers make the most of the spending frenzy.
Some stores started their sales early online - the Warehouse, Harvey Norman and Dick Smith all had their specials available online for those who spent Christmas Day staring at a computer screen.
And shops in Queen St in Auckland including Farmers, Bond & Bond, Just Jeans, Country Road, Portmans, Hallensteins, Glassons and Whitcoulls were all advertising ripper deals for when they open this morning.