With temperatures soaring, Wairarapa holidaymakers have been hitting the beach earlier than expected.
Visitors to Riversdale beach have already reached as many as 300 a day, a figure normally expected during the New Year's peak.
Riversdale Surf Life Saving Club captain Mike Taylor said the numbers normally peaked around Wellington anniversary weekend, but good weather had brought many to the beach earlier this year.
"It's been very busy ... a lot of people don't normally come to the beach until later, but this year they have."
"There's been some good surf and quite a few surfers out."