Wairarapa shoppers splashed out more in December than the previous year, according to Paymark figures.
Paymark records show Wairarapa shoppers spent $47.7 million across the Paymark network in December - 6.4 per cent more than in December 2014.
Sandy Taute, of Kuripuni Gifts Lotto and Postshop in Masterton, said many people came to her store to buy small things to send overseas.
"People come in for things that are maybe a little different and that are light so they post well," she said.
"That's a comment that people often make, that we have a lot of variety.