Black Sticks star Gemma Flynn has been stepping off the hockey field and into schools to help Kiwi kids get active.
Flynn has teamed up with rugby great Cory Jane to lead the classroom-based AIA Healthy Kids Challenge, which attracted more than 15,000 registrations in just two weeks after its launch last month.
The health and well-being initiative combines technology and athletes to motivate and educate primary school children and their parents to lead healthier lives.
Each child receives a free pedometer to count the number of steps they take every day, and also gets to create their own unique avatar.
The programme records each class' daily average steps, giving them the opportunity to win prizes, including AIA sports grants and Huawei tablets for their school.