I have Hobbit fatigue.
There's been such a hubbub over the movie, which had its world premiere in Wellington this week, that on Wednesday afternoon I exhausted my tolerance for Hobbit-related information.
I can pinpoint it exactly - it was at 5pm, when Federated Farmers released a statement claiming the Hobbit would help farmers sell more wool.
The country has gone Hobbit mad. If you've been in the capital recently you'll have seen it festooned with banners and flags, and a fair set up on the waterfront flogging Hobbit-related merchandise.
Even here in Wairarapa, the Masterton District Council changed the date of its meetings this week so the mayor could attend the red-carpet premiere.