Support has dwindled for New Zealand becoming a republic, with only 15 per cent keen for the country to assert its independence. This marked a huge fall from 42 per cent in favour of a New Zealand republic in 2009.
Asked how New Zealand could best "show its face" either within its borders or to the world, the most popular answer was making te reo compulsory in New Zealand schools.
However, this was also the most polarising choice, with 28 per cent strongly disagreeing Maori should be a mandatory part of the curriculum.
The National government's proposed asset sales also hit a sour note among respondents.
More than half of New Zealanders strongly agreed that state assets should not be sold, either partially or entirely, and only 14 per cent whole-heartedly agreed with the controversial sell-off.
Kiwis were similarly possessive about New Zealand farms, with nearly half of those polled keen to keep agricultural property in local ownership.
This result was significant given that the Overseas Investment Office was at the time considering whether to sell the Crafar dairy farms to a Shanghai investment group.
The study looked at what New Zealand achievements the public was most proud of, and in a year in which the All Blacks finally reclaimed the elusive Rugby World Cup, respondents overwhelmingly said international sporting achievements were at the heart of their national pride.
New Zealand's strong democratic principles and ingenuity in science were also cited as achievements we cherished.
And Sir Edmund Hillary's world-first ascent of Mt Everest, 58 years ago, is something many Kiwis still hold up as a national treasure. Peter Hillary said his father's energetic, "keep on going" attitude was one many Kiwis could identify with.
"One of my father's great talents was his capability to reinvent himself. He didn't just sit on his laurels and think 'I'm the first person to climb Everest'. He went on to continue to inspire others ... he just kept doing things. The strength of this small country is that people do feel that they can do something."
NATIONAL IDENTITY
44%
call themselves a "New Zealander", and 20% a "Kiwi"
15%
want to become a republic
19%
want a new flag
53%
oppose a sell-off of state assets
17%
support selling farms to overseas owners
30%
say te reo should be compulsory in school
ACHIEVEMENTS NEW ZEALANDERS ARE PARTICULARLY PROUD OF
41%
Sporting teams and sporting achievements
20%
Political and social principles
14%
Sir Edmund Hillary climbing Mt Everest
7%
Kiwi ingenuity (scientific achievements, research and development)
7%
New Zealand culture (friendly, laid-back, helpful, caring, peaceful)
6%
Lord Rutherford splitting the atom