Hiking excise tax on alcohol could save lives on the country's roads, university researchers say.
The study, from staff at University of Otago, Wellington, revealed that increasing the tax by 15 cents per standard drink would reduce alcohol sales by 4.3 per cent within 12 months.
It would then lead to a reduction in alcohol related injuries and deaths from road transport crashes.
The researchers used economic modelling to calculate the effect of a one-off rise in alcohol taxes on sales of beer, cider, wine, spirits and ready-to-drink products.
Professor Nick Wilson said high-risk drinking had increased significantly in New Zealand in recent years.
"Currently, around four out of five adults drink alcohol and around one in five of all drinkers consume hazardous quantities of alcohol. Road traffic crashes attributable to alcohol are primarily associated with this high-risk hazardous binge drinking behaviour."
The research, published in the international journal Injury Prevention, found reducing alcohol consumption from such a tax increase would result in 110 fewer deaths from traffic crashes and cut the cost of treating crash victims by $3.6 million.
Lead author of the study, Dr Linda Cobiac, said the reductions in health care costs were dwarfed by an estimated $240 million reduction in costs of other social harms.