Josh Fattorini feared the worst when he saw a little boy floating face down in the water.
Mr Fattorini, 22, was taking photos at Hahei Beach, on the Coromandel, yesterday afternoon with his girlfriend, Tina Horn, when the 7-year-old's hysterical family rushed up to them, asking if they could swim.
The mother said her child was drowning - and Mr Fattorini could see the boy's arms in the air as he struggled in the water.
He raced into the water and found the boy face down and not moving about 20m from the beach. He pulled him back to the beach but worried that it was already too late.
"I had a lot of adrenaline going. I just knew I had to get to him. He didn't look too well - so I was saying to him, 'Stay with us', as I went back."