KEY POINTS:
Readership of the Herald has jumped again.
The latest Nielsen Research figures show the average number of people aged 15+ reading the New Zealand Herald print edition has grown by 34,000 to 593,000 in the year to March 31.
It is the fourth increase in a row in the paper's readership results and is at a rate more than twice the population growth in its circulation area.
The national Nielsen survey interviews 12,000 people.
The total number of people who read a copy of the Herald across the week is more than 1 million, and in Auckland the paper is read by 41 per cent of all adults daily.
There were big increases in readership for Viva on Wednesday (up 44,000), Timeout on Thursday (up 57,000) and the Weekend Herald's canvas magazine (up 35,000) to more than 380,000 readers.
Sister paper, the Herald on Sunday, also had a strong gain in readers, up 43,000 to 371,000, the biggest annual increase of any paper and confirming it as the best read Sunday title in the upper North Island. 62 per cent of Auckland Sunday newspaper readers now read the Herald on Sunday.
In the rest of the market, the Sunday Star-Times managed a 3000 reader gain but its tabloid stablemate the Sunday News fell 49,000 readers a week to just 324,000 nationwide. Wellington's Dominion Post also fell, by 2000 a day, but the Press, Christchurch nudged up 5000 to 226,000.
