It was only a photograph, but it was the thing that caused the strongest negative reaction from readers in the editor's seven years in charge of the Waikato Times. It was late 2004 and Helen Clark's Government had just voted to allow civil unions in this country. The local paper in Hamilton marked the significant societal change with a front page picture and story.
The shot showed two men puckering up, about to kiss. They were from a small town in the Waikato, and were celebrating what they said was a milestone in their lives: the right to be treated the same as any other Kiwi couple legally.
The reaction began almost the minute the paper came off the press sometime after midday (the Times was an afternoon paper then). By 5pm that evening, dozens of people had rung to cancel their subscriptions. Letters to the editor went on for weeks. The editor's pedigree was called into question several times. He can still recall one of the most bizarre phone calls from that day.
"Are you there," a woman yelled down the line.
"Yes I am," said the editor. Having taken several calls already, he knew what the angry person was calling about. "Are you calling about today's front page?"