Self-appointed bishop Brian Tamaki was immensely proud of the money raised by his self-created Destiny Church this week. He asked parishioners to put their tithings on stage, and posted pictures of the sea of $100 and $50 notes on Twitter. He called it, "a sweet-smelling fragrance acceptable to God".
Later, he was proud of the media attention it attracted. "Top 10 news every time," he tweeted. "Media criticise but boy, they love the ratings they get."
There is something endlessly fascinating about Tamaki. To see him doing an imitation of a slick American-style evangelist in a Kiwi accent is to wonder every time how gullible people can be.
It is their own money, of course. They will be aware of the lifestyle they are providing their pastor and his wife. Whatever he is putting into their lives, they must think it worth the money.
That haul on stage, Tamaki told his congregation, was an idea the Holy Spirit had put in his head the night before.