The Herald's #Gallipoli100 campaign been recognised at the annual Social Media New Zealand Awards, underway in Auckland tonight.
Our campaign won the category for most effective social media campaign, small budget - under $10,000.
The campaign included:
• #GallipoliFlashback: 100 tweets from the @nzherald account telling the story of the first 24 hours of the landings, timed to the moment they would have happened 100 years ago.
• #YourAnzacDay: fans of the NZ Herald Facebook page shared their photos of how they were marking the day to act as a reader-generated digital archive of how Kiwis marked the day.
• #PinAPoppy: Creation of a virtual poppy that people could use as their Facebook / Twitter and social media profile picture as well as coverphotos. Herald fundraising campaign to raise $100,000 for the RSA through virtual poppies.