KEY POINTS:
A promotion for a pizza company that saw about 170,000 condoms dropped in New Zealand letterboxes has now become the country's most complained-about advertising campaign.
The Advertising Standards Authority (ASA) has received more than 600 complaints over the Hell Pizza company's advert for their Lust pizza.
The number of complains is more than the previous most-complained-about advertisement when 500 people told the ASA a 1997 Open Polytechnic advert denigrated line-dancing.
What was interesting with the Hell Pizza campaign was that not all of the complainants had actually received the promotion, ASA executive director Hillary Souter said.
Rather, they had been told about it through email, or seen it in the media and contacted the ASA to convey their concern, she said.
"The main issue people have is the method of delivery - the fact that the promotion was a condom and it was delivered to people's letterboxes," Ms Souter said.
- NZPA
