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Hell Pizza's latest pamphlet campaign is under fire for including a condom and sex instructions.
The company has been delivering the pamphlets for its Lust Pizza.
Bob McCoskrie, national director of the group Family First, said Hell Pizza's advertising has previously been cheeky and fun, but he thinks the line has now been crossed.
Family First expects complaints to be made to the Advertising Standards Authority.
Mr McCoskrie said children and families should be protected from offensive grubby advertising.
- NEWSTALK ZB