The death is being treated as a homicide investigation which has now extended to Green Bay where armed police have cordoned off a section of Cliff View Rd.
"No arrests were made at this location, however there will still be a police presence in the area as our inquiries continue," he said.
"There are numerous inquiries currently underway and the scene examination on Great North Road is also continuing," McNaughton said.
Police will be examining CCTV footage and conducting area canvasses as part of their inquiries and are asking anyone with information to come forward.
"We continue to ask anyone with information that will assist our investigation to contact police."
McNaughton said officers started inquiries around the area immediately afterwards and were supported by police aircrew as well.
Some neighbouring properties were also been evacuated as a result of the shooting
A witness at the scene earlier described it as "traffic chaos" as armed police cordoned off part of the road just after 10.30am.
Several police vehicles could be seen parked across various points of the road in a bid to block traffic.
Just before 11am, a barefoot man was seen being escorted from the area by a police officer. The man was in handcuffs.
Police are standing guard outside the New Haven Motel and two ambulances that were originally called have since left.
A post mortem examination will be carried out on the victim at a later stage.
It comes after a young girl watching television in a South Auckland home was almost hit by a bullet in an alleged drive-by shooting late that has shaken her family.
More than 20 shots were fired at the house on Yates Rd in Māngere East on Wednesday night where a family with around five or six children, aged between 2 and 21, live.
Police believe the alleged gang-related shooting was a case of mistaken identity and said the family was innocent and unsuspecting.
National's Police spokesman Simeon Brown said the two shootings were terrifying.
"(On Wednesday) an innocent family was caught in the crossfire of firearms violence and today someone has been shot and killed," he said.
"Aucklanders are rightly terrified by escalating firearms violence on their streets and want the Government to take urgent action to introduce the Firearms Prohibition Order legislation they promised back in May."
He said the delayed legislation meant police had not received much needed powers to "place FPOs against dangerous gang members".
"With two shootings in as many days, it cannot delay this legislation any more," he said.
"National's Firearms Prohibition Orders will allow police to conduct warrantless search powers on those who have a FPO against their name, and take firearms out of the hands of gang members. The legislation will also make it illegal for a gang member to obtain a valid firearms licence."