Fermented food, dairy-free cheese and a machine that makes cylindrical eggs on a stick are among quirky additions to the country's largest food and drink expo.
Visitors to the Auckland Food Show at the ASB Showgrounds this week will also notice the rise and rise of health foods, the new age of sugarless sweets and the latest super food, Peruvian Lucuma powder.
Among the nearly 300 exhibitors, the 35,000 forecast visitors to this year's four-day show will find the emergence of fermented foods such as sauerkraut and kimchi, a Marmite substitute made from miso paste, and a salt substitute made from fermented rice.
Food Show chief executive Dona White said fermentation, meant to promote gut health, was the latest spin-off from specialist health foods that have boomed in popularity.
"That trend of healthy, organic, free-range, sugar-free used to be just [embraced by] a small group of people, but that's changed significantly. Everybody is now looking for that in a wider sense, so as a result there are a lot more companies who are diversifying into it."