The first of 1.2 million flu jabs has been administered - to a staunch Health Minister Jonathan Coleman.
"It doesn't hurt at all - you virtually feel nothing," Dr Coleman said at the launch of the annual influenza immunisation campaign in Wellington this morning.
"It's nothing for anyone to be nervous about," the former GP told a crowd at Victoria University's student hub, where students can get free flu jabs.
Dr Coleman said vaccination was especially important for students because of the large numbers of people at close quarters and the ease of transmitting the disease.
This year, the Health Ministry was placing a special emphasis on immunising young people with long-term health conditions such as severe asthma or diabetes.