Video killed the radio star, but it was Covid-19 that likely killed off Hawke's Bay's last video store, according to owner Phil Ward.
United Video in Taradale will close its doors permanently on Thursday evening after 21 years of being Gloucester St's rainy day go-to.
Ward, who has owned the store for the past 18 years, said the pandemic's longevity and disruption to the film industry, meant there have been no new films to lure their customers in.
"We're closing because the industry is pretty much in lockdown. We can't get any new releases - that's the biggest problem now."
Ward said the peak movie renting time for his Taradale store was between 2005 and 2015.