A young man who died in a crash between a car and a ute over the holidays had a "smile to define the word cheesy", and "endless love and kindness for anyone who needed it".
Bradley Charles Dobby, 20, from Central Hawkes Bay, died following the collision on State Highway 2, just south of the Waipawa Bridge near Ongaonga Rd around 7.30pm on January 3.
His friends have set up a Givealittle page to help support his family.
Creator Alex Schafer described Mr Dobby as a "lovely boy" who was "loved by so many".
"The boy who's smile defined the word cheesy, and the man who had endless love and kindness for anyone who needed it," she posted on the fundraising page.