From gumboots on her family's dairy farm to heels on the catwalk, Miss Wairarapa, Joanna Watkinson wants to inspire other young girls.
Miss Watkinson, 19, has made it into the top 20 and is in the running for the Miss Universe New Zealand crown, which would see her represent New Zealand on the international stage.
But she's just happy she has come this far and hopes her success will encourage others to participate in events such as beauty pageants.
"If you can help ensure young girls from Wairarapa are doing this, that could open up so many doors for them. If I can be a role model and inspiration for other girls, that's an achievement in itself.
"I was a nobody from Carterton and look what you can do if you just get out of your comfort zone."