A prominent Northland businessman died from a heart attack while competing in the Wellington-to-Auckland Cycle Challenge.
Michael Springford, 63, owner of LJ Hooker Whangarei, was among six Northlanders taking part in the 820km, seven-day race.
Another of the six, London Paralympic Games bronze medal cyclist Fiona Southorn of Waipu, said he was in a jovial mood before the race started in the capital on Sunday.
Tragedy struck when the cyclists were between Featherston and Masterton on their first day.
Mr Springford's colleagues at LJ Hooker Whangarei, the company he took to international prominence in 2002 by winning the Sir Lesley Hooker Award - the top honour for the 640 offices in the LJ Hooker network - said it was too early to talk to the Advocate.