Labour leader candidate Grant Robertson has been accused of being too beltway so he has trimmed the size of his belt, losing 20kg over the past 10 months.
The dramatic weight loss was a potentially risky manouevre. He is, after all, in Labour, where even shaving off a beard was seen as a sign of a leadership challenge by David Cunliffe.
Mr Robertson began his diet and exercise regime a few months after Mr Cunliffe beat him in the last leadership run-off last September.
It was a New Year's resolution and ambition is clearly a steel rod for willpower: he claims it is the first resolution he has managed to keep.
However, he is at pains to insist it was nothing to do with ambitions for the leadership or to make himself more camera-friendly.