More than two million square metres of graffiti has been cleaned up nationwide thanks to the donation of more than 250,000 litres of recycled paint.
"Ten years ago South Auckland was awash with graffiti vandalism but now we're starting to get on top of it and there is new pride in the area," said Manukau Beautification Charitable Trust's Scott Henderson.
A programme, started by Resene, which says it is the first of its type in the world, is designed to remove as much paint-related material from New Zealand landfills as possible.
The solvent from returned paint is extracted and recycled, and metal and plastic pails are recycled in a custom-built plant in Auckland. Old waterbased paint is re-mixed and donated to communities, often via councils, to cover graffiti.
The 3 millionth paint container will be recycled next month, a milestone that comes 11 years after Resene's PaintWise initiative began.