Mrs Keeping said about 500 dairy farmers throughout the country are contesting the awards this year with nearly 70 per cent being in the hunt for the first time.
She said feedback from past years has shown that "all entrants win in one way or another" from the experience.
This could be through meeting and networking with other farmers, sponsors and industry people or simply by gaining further self confidence.
Others take the opportunity to gain more knowledge on how to develop a farm business plan and steps to achieve it.
Mrs Keeping said nearly $140,000 in cash and prizes is on offer this year to national winners and the 12 regional competitions have prize pools of up to $70,000.
Wairarapa farmers are entered in the Hawke's Bay/Wairarapa regional contests.
Winners of the three categories in each of the regional contests progress to the national final to be held in Auckland in May 2012.