The slogan adopted by Wairarapa-Bush officials to promote their team's top-of-the-table Heartland championship rugby match with Wanganui at Memorial Park, Masterton, on Saturday says it all.
"Join The Push Behind The Bush" shows their keenness to have a veritable army of fans turn out to support their side in what will be their toughest assignment to date in a 2012 campaign, which has seen them win seven of their eight games, including all three championship fixtures.
And the union is also taking the opportunity to host employers and partners of players in the representative squads as a means of thanking them for their contribution to the team cause.
Wanganui have long been regarded as the benchmark team in the Heartland series and even a cursory glance at their record shows why.
Remarkably, they have made every final in the premier section, the Meads Cup, since 2006 when they fell at the last hurdle, losing to none other than Wairarapa-Bush 16-14.