Free breakfasts proved a hit outside Pak 'n Save Masterton on Saturday morning - for kids and adults.
At supermarkets nationally, Kellogg's has been offering free breakfasts using their product cereals to encourage children to eat breakfasts.
At the stall in Masterton, promoter Lexi Luo was offering nine different cereals and chocolate milk drinks. She said they usually got about 150 taking advantage of the offer.
Brother and sister Savanah and Cooper Jones, Masterton, were clearly fans of the product, with Cooper boasting he could eat four bowls of cereal in a morning.
"Sometimes I do over four bowls," he said.