Ask Pongaroa farmer David Buick what the Golden Shears mean to him and you get a quick answer.
"Everything, absolutely everything," says the 35-year-old who is seen as a leading contender for the open shearing title at the 2015 edition of this iconic event which got under way at Masterton's War Memorial Stadium yesterday and concludes tomorrow.
"Honestly, there is hardly a day I don't think of it. It's the pinnacle of what we do, there is nothing else like it."
Success at the Golden Shears would be nothing new for Buick. In 1999 he was the intermediate champion but that would pale into absolute insignificance if he happened to capture the premier crown ... and so would anything else he has achieved in the past.
"I guess I've had my share of wins over the years but the Golden Shears open ... yes, that's definitely the one I want. It's the one we all want. It's the ultimate."