Auckland Mayor Phil Goff believes the private sector should pay much of the cost for hosting the America's Cup, saying the days of council and government picking up the tab are over.
Goff is offering "some assistance" but says he does not have a heap of money to throw at the event when his focus is on transport and housing.
With predictions of a $1 billion bonanza from the cup, Goff said beneficiaries like the Team New Zealand sponsors, maritime, hospitality and hotel industries should contribute the lion's share of the event, including a huge infrastructure bill.
But Tourism Industry Aotearoa chief executive Chris Roberts said the private sector, council and Government had to get behind Team New Zealand for a successful regatta.
Private sector investment - be it in accommodation, restaurants or boat building - will emerge if an economic opportunity stacks up. And the corporate sector will support Team New Zealand through sponsorship, Roberts said.
"However, it is not the private sector's role to subsidise the provision of public facilities like wharves," he said.
Roberts said council's economic development arm, Ateed, will consider ratepayer funding for the event.