In New Zealand, the All Blacks reign supreme - rugby is basically a religion and the players who don the black jersey are adored.
And as one Brisbane-based Kiwi has discovered, the craze surrounding the All Blacks is no different in Japan.
"I've been swamped by kids and adults thinking I'm a player, wanting photos and autographs," Cameron Wallace told Rugby World Cup.
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The well-built rugby fan, along with parents Rina and Robert, had tickets to every All Blacks pool match and was causing a stir with the locals.