Gisborne police are appealing for information after a girl selling oranges on the side of the road was robbed of her takings and left terrified by a teenager.
He made off with more than $100.
The girl's family has offered a reward for information leading to a successful conviction.
Her mother Ange Dolman said she was selling the oranges to help pay for extra sports tuition.
"She did not have any luck finding a job, so my husband and I, who have a small citrus orchard, told her that if she wanted to pick oranges she could sell them and keep the profit," she said.