Community generosity is to help spread Christmas joy to children of Masterton's needy families.
Hundreds of gifts have been dropped off at Eastwood Motor Group in an appeal the business launched this year to bring cheer to children who will otherwise miss out on Christmas morning.
The Times-Age appeal, which featured recently, was part of the Eastwood Motor Group's campaign. MediaWorks has helped promote the appeal.
Sales manager Gary Allan said they wanted to support the community which had supported them in business.
"We thought we'd like to give something back to the community and we thought we could spread some Christmas joy and help our local kids," he said.