Switching from dairy farming to growing kiwifruit was an easy decision for Bay of Plenty couple Elaine and Wayne Skiffington.
After 28 years of dairy farming, the couple decided to invest all their efforts into kiwifruit about 12 years ago - and have never looked back.
"We saw the potential kiwifruit had to offer and went for it," Wayne says.
They bought their 50ha property in Pongakawa, in the Western Bay of Plenty, 20 years ago for run-off purposes for the dairy farm but it included a kiwifruit orchard.
They decided to lease the orchard to Direct Management Services while they ran the farm. After seeing its potential over the following four years - and learning as much as possible from DMS through the company's grower field days - they decided to sell their cows and manage the orchard.