Georgie Pie set for comeback - report

An iconic New Zealand fast-food chain may be ready to make a comeback.

Georgie Pie first opened in Auckland in 1977 and grew until more than 30 outlets were scattered throughout the country.

About 1300 people lost their jobs when more than 30 outlets closed in 1996.

Now fast-food chain McDonald's, which holds the Georgie Pie trademark is looking at how the company might use it.

McDonald's was "intrigued at the level of passion for the Georgie Pie brand and (we've) put some concepts into research", spokeswoman Kate Porter told The Dominion Post.

Several previous attempts have been made to revive the chain.

Last year, Christchurch Broadcasting School students started a campaign which included opening a temporary Georgie Pie shop and filming a documentary about it.

A "Bring Back Georgie Pie" group on social networking website Facebook has about 20,000 members.

- NZPA