Gavin Healy discusses how the media has been used to manipulate society but has the potential to create positive change.
Gavin is the director of a social marketing media company called Viridian Media. He is on the national board of the Sustainable Business Network, was the social marketing manager at APN, one of the founding members of Good magazine and is currently working on a media partnership with the New Zealand Herald to create Element - New Zealand's first mass-reach sustainable business and lifestyle magazine.
http://www.elementmagazine.co.nz/people/game-changers/video-reclaiming-the-media/
