Gala Darling knows blogging, having turned the one-time hobby into a full-time career, complete with thousands of followers and an appropriately glossy lifestyle. Ever reinventing herself, the 30-year-old has now turned teacher, inspiring budding bloggers through The Blogcademy, a workshop designed and run by Darling and fellow cyber stars Kat Williams and Shauna Haider.
Conceived out of frustration with the limited workshops available, the best friends started the travelling school to teach the basics of design, strategy and branding to aspiring bloggers, but a year on have found it has grown into something even more powerful.
"What we're learning is that The Blogcademy is really about encouraging women to have a voice, to be themselves and be original and not be afraid. Women are really excited they're learning so much about themselves in class. We're encouraging them to break their moulds and do what they really want to do and that's so powerful," Darling says.
Following dates in London, Melbourne and New York, the two-day schooling session arrives in Auckland next weekend, giving 30 New Zealand bloggers the chance to learn valuable tips off the three "headmistresses".
