KEY POINTS:
Some days at the design studio are quiet. On one such day, a bunch of Audi style-gurus decided to make a football table that reflected the look and feel of the brand.
The Audi Design Team has created a recreational football table intended to showcase how design can reflect the "genes" of a brand - even without incorporating the elements of a car. The formal idiom of the Audi Design football table therefore reflects Audi even though it has "no specific vehicle models in mind".
Carsten Monnerjan, head of concept design for Audi in Munich, says: "Every product created by the design team should be recognisable as such without looking like an adapted vehicle. Abstract characteristics are translated so as to give a product that typical Audi look but without actually turning it into a car."
The flat, trapezoidal body that envelops the table is rounded off by a continuous aluminium surround strip and seems to float on frame-type legs.
