Over the weekend former National MP Maurice Williamson was baffled to find he was suddenly big in Japan.
Williamson, New Zealand's Consul-General in Los Angeles, received a huge surge in Twitter followers and, while pleased, had no idea why.
It turns out Williamson's "big gay rainbow" speech went viral in Japan, in response to a politician's homophobic comments.
A senior member of Japan's ruling Liberal Democratic Party was criticised for saying same-sex partners of state guests shouldn't be invited to banquets hosted by the Emperor and Empress.