People are being evacuated as the Whitianga fire has now grown to 70ha.
The blaze broke out in a rural area south of the Coromandel township early yesterday evening, and soon engulfed whole hillsides, tearing through four homes at deadly speed.
Fire Service incident controller Peter Smith said they would be evacuating residents on Comers Rd before 9.30pm. He was worried that the wind would shift overnight and push the fire onto properties.
Smith had already seen a few carloads of people self-evacuate the area.
"They've been told up there to gather their possessions and be ready to get out."