Free driving lessons will be given out to drivers in a bid to curb the road toll.
The free lessons will be offered once a year to AA members, who can use them themselves or pass them on to a person of choice.
The programme is being piloted in Tauranga and Hamilton and is likely to be rolled out nationwide later in the year.
AA driving instructor David Bishara said the idea for free driving lessons was a response to people dying on New Zealand's roads, many of whom were novice drivers.
"Younger drivers don't have the money to spend on driving lessons. There's a bit of a misapprehension there, they will spend the money to take the test again and again when they keep failing, when they could pay for some driving lessons, take the test once and get there," he told the Bay of Plenty Times.