Wairarapa's tourist attractions will open their doors free next month to help encourage locals along.
More than 30 tourism businesses will participate in the Destination Wairarapa initiative "Be Our Guest", which aims to inform local people about attractions in the region.
Destination Wairarapa's member services manager Helen Tickner said the initiative, being held for the third time, was a nice way to say thanks to those people who live in the region and actively support local tourist attractions.
"It is also a great opportunity for locals not so familiar with the diverse range of activities and attractions that are on offer in our region, to have a fun day out and experience them first hand," she said.
Featherston Motels & Campground owner Colin Olds said the programme was a perfect way for tourism businesses to showcase their offerings to locals. He hopes those who check out some of the sites will be able to mention the attractions when visitors are looking to explore Wairarapa.