Behind The Headlines takes New Zealand behind the scenes with some of the Herald's journalists who are experts in their fields.
The campaign features a series of videos of the journalists talking about their area of expertise – including one where award-winning Editorial Cartoonist Rod Emmerson draws them in caricature.
Frances Cook, is a Multimedia Journalist for the New Zealand Herald. Find out what it takes to be the host of a Podcast, and the importance of knowing your audience.