New Zealand's agricultural lobbyists will be feeling the knock that the US Senate has delivered to the chances of getting the Trans Pacific Partnership (TPP) in place before the Obama Administration leaves office.
The major driving forces behind New Zealand's leadership role in expanding an Asia-Pacific deal between Singapore, New Zealand and Chile and Brunei known as the P4 (Pacific 4) agreement came from out of the NZ agribusiness sector in the first place.
Players like Anzco Foods chairman Sir Graeme Harrison - who also chairs the NZ International Business Forum (IBF) - have been to the forefront along with other members of the peak business body. The IBF's forerunner was the Trade Liberalisation Network.
Under P4, which came into effect in 2006, most tariffs on goods traded between the four countries were immediately removed. The agreement also included a range of other measures covering rules of origin, quarantine rules and technical barriers to trade. As well as measures to open up trade in services and opportunities to compete for government procurement contracts, cooperate on customs procedures, intellectual property, competition policy and binding agreements on environment cooperation and labour cooperation.
The agribusiness leaders saw the opportunity to maximise New Zealand's competitive position and set about building high-level relationships with target markets, notably Japan, Korea and the European Union - all markets where agribusiness exporters have faced market access hurdles and high tariffs for agricultural exports.