Behind the "bad ass exterior", Shane Bullock will be remembered by loved ones as the cuddly family man who lived life to the fullest.
The death of the former Hells Angels' Whanganui president came as a shock to many on Monday.
The 51-year-old was rushed to hospital with a broken sternum and pelvis after he was hit by a car while riding his Big Bessy motorbike in Porirua on Thursday morning.
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On Saturday, he was in a serious but stable condition, and was due for surgery on Tuesday. But about 11am on Monday, Bullock died at Wellington Hospital with family gathered.