The only All Blacks coach to win the World Cup has a few words of advice for the Twitter-obsessed team of today - focus on the task at hand.
"One would have thought the game would be more important in a Rugby World Cup year," said Sir Brian Lochore, who steered his team to triumph in 1987.
"I don't even know what Twitter is.
"We didn't have anything like it at all, the telephone, maybe?"
Sir Brian's comments came after coach Graham Henry announced his team would be banned from tweeting, using Facebook and blogging in the lead-up to this year's tournament.